"Music Variety at Dr. Pepper Time Means Music Variety Time!"
This radio program ran from 1944-1955 and featured music, both country and otherwise, from the infamous The Sons of the Pioneers and their friends.
Have you ever wondered why the numbers 1o, 2 and 4 are known to pop up on Dr Pepper soda pop labels? Well, it's simple. You see, those are the times Dr. Pepper prescribes a drink of this marvelous elixir!
"Keep time in mind & drink Dr. Pepper daily, at 1o, 2, & 4 o'clock, or anytime you are hungry or tired!"
Dr. Pepper created the 1o 2 4 Ranch show to help promote their new ad campaign which encouraged people to drink Dr. Pepper at least key times a day. They promoted their product as a healthy new meal-between-meals.
"Energy sags in the long hours between meals. So drink a bite to eat, the icy cold Dr. Pepper! Keep time in mind and drink Dr. Pepper daily at 1o, 2, 4 o'clock, or anytime you are hungry or tired!"