Roy Rogers played a very intricate role in the establishment of Pioneertown.
Rogers, Dale Evans and The Sons of the Pioneers were all key promoters of Pioneertown from the get-go. And, just like Gene Autry, the entire time he was working in Pioneertown, he was also be heard on the radio.
The Roy Rogers Show was a 30-minute Western radio program that began in 1944, ended in 1955 and was carried on more than 5oo stations. Because of the extremely high demand for Rogers' time in those days, the show was one of the very first radio series to be transcribed
The show aired initially on Mutual from November 21st of 1944 to May 13th of 1951. The show then moved to NBC from October 5th of 1951 to July 21st of 1955. Over the course of six years a total of 348 episodes were produced.
The show was Directed by Tom Hargass, and sponsored by Goodyear Tire Company, Mile Laboratories, Quacker Cereal, Post Cereals, and Dodge Motor Company.
The Roy Roger's Show focused stories of cowboys and cowgirls set in a modern time which included cars, telephones, and electric technology. The show made no attempt to explain the blend of nineteenth century characters with twentieth century technology and simply blended them together.